That Bring the Whole Family Together
Fundraising Project for Schools!
Señor Chef is an innovative, culinary brand established in 2002.
We offer a large range of products to retail and wholesale, aimed to make the kitchen the heart of the home again.
BUT we are also loved for our famed School Fundraising Projects, that are nationally making the financial dreams of schools come true.
About Us
Señor Chef is an innovative brand of superior kitchen essentials, that range from herbs, spices, rubs, bread dips, and gift sets, to plastic bags and cake decorations. Our range is available for retail, wholesale and is very popular in Delis and Farm Shops around the country.
Our products are manufactured with love, using only the best quality ingredients. Food safety and quality are at the heart of every product!
Therefore our products are manufactured in a factory that is FSSC 22000 accredited.
We strive to use processes like steam sterilisation of ingredients as far as possible, to ensure all products are kept in their most natural form, full of flavour and in their natural colour. All our herbs and spices are non-irradiated, preservative-free and no MSG added.
Señor Chef also offers a unique fundraising concept to schools, that have helped thousands of schools since 2002 to raise extra money that is so desperately needed. Our focus on school fundraising projects has been unwavering, offering our signature range and collaborating with renowned national suppliers to present schools with an extensive selection of products.
For more than 20 years, we have offered a national fundraising experience for schools. We partner with top-quality brands, bringing superior quality and value to each household. Schools receive 25% of their total sales! To date, we have paid commission to schools exceeding 36 million Rand.
Meet the Team
Piet van Zyl
MANAGING DIRECTOR
Piet van Zyl is the founder and owner of Señor Chef, which started in 2002 after six years as a teacher. He is passionate about entrepreneurship and believes the school fundraising project will help learners gain confidence in sales and other basic entrepreneurial skills.
De Wet le Roux
GENERAL MANAGER
I completed a marketing certificate in 2004 and joined Señor Chef part-time in 2008. In 2009 I took the marketing position and for the past 10 years, I have been the general manager. To bring a fundraising solution to schools and to see how they benefit, is what makes the ongoing journey worthwhile.
Randell Daniels
WAREHOUSING AND DISTRIBUTION
I’ve been part of Señor Chef since 2009. My job is to see that everything is running smoothly in the warehouse, from receiving stock to dispatch. The quarterly trips to schools, during delivery times, are one of my highlights.
Carlize Beetge
SALES AND MARKETING
Before joining Señor Chef, I worked in customer support, business administration, and sales. I joined the team in January 2025, focusing on sales and marketing. Working with schools offering a simple, successful fundraising programme, and seeing the impact it has on communities is what drives me.
